A Records PSL Sponsorship Deal Announced by PCB ahead of PSL 2026
The PCB has announced a record sponsorship deal for the Pakistan Super League, under which the brand partnership rights for the next four years have been finalized. This deal includes the four-year cycle from 2026 to 2029.
According to officials, Trans Group FZE surpassed the benchmark and secured the brand partnership rights.
PSL Sponsorship Deal Value
This time, the rights deal has increased by 1226% compared to the first PSL edition in 2016, which is a record deal. Rao Umar Hashim, Group Director of Trans Group FZE, stated that for the 2026-2029 cycle, this marks the beginning of a commercial vision for their company. He also said that PSL has gained significant global and international recognition, which will prove very beneficial for the company’s future growth.
This will also have a very positive impact on Pakistan Super League, because it will support national cricket and the revival of franchise cricket. A record sponsorship deal has been finalized between PCB and the new contractor.
The tentative PSL 11 schedule has also been announced, and in the coming days, a complete official schedule for PSL 2026 will be released, which is set to start on 26 March 2026 at Gaddafi Stadium.
